Hi, I’m Gilda Yaa Safowaa, and I’ve spent the past 6+ years turning creative ideas into powerful digital marketing strategies that drive real results.

My journey into digital marketing began in 2016 when I interned for a small owned beauty business in clarksburg, Maryland as a marketing and communications specialist. From then on, I continued to grow within the content creation and social media space leading multi-channel campaigns to managing influencer partnerships, I’ve been at the forefront of transforming brands and building communities online. At ONE VIP, I increased ad engagement by 40% and improved conversions by 15%, all while working with a $10K monthly budget to ensure every campaign was optimized for success. Whether it’s creating compelling content for social media or collaborating with teams to launch programmatic media initiatives, I thrive on taking creative concepts and translating them into measurable growth.

My experience spans high-profile collaborations, like working with Hyundai and Home Depot, where I’ve driven a 35% increase in reach for sponsored campaigns. I’m not just about numbers though—my passion lies in telling stories that resonate, whether through a viral social post or a well-crafted marketing strategy. I love diving into the data to uncover insights that lead to smarter decisions and stronger connections with audiences. Each project I lead has a clear goal: to create meaningful engagement and help brands authentically connect with their communities.